Create & Inspire
In 2021, Create & Inspire were referred to me by another client whom I previously designed a new logo for.
Create & Inspire is an independent interior design catering for bespoke and high-end customers for one-off unique pieces and suites.
Taking inspiration from simplistic word mark branding the Design Centre in Chelsea Harbour, London (where the client sources their fabrics and textiles from), the client wanted a logo which combined classic and contemporary influences with a crisp and uncluttered finish, essentially believing that "less is more".
Initial concepts were presented, testing serif and san serif fonts in an array of colours and layouts, with the odd design teasing a "negative space" effect. Concise feedback from the client allowed for many revisions and new ideas, giving the client over 30 options to choose from!
The final logo was selected and after print proofing a range of Pantone blues, the client now had their finished logo - A secondary version, consisting of just the hidden "c&i" from the middle of the primary logo was developed, allowing for use where the primary logo would not be suitable.
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